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  Indian Language Relevance in the Translation Industry Indian Language Relevance in the Translation Industry With the advent of the internet and with the growing economic relevance of the so called ‘vernacular’ language speakers in the country, there has been a two-fold increase in the importance of local languages. Growth of E-Commerce Not only is the purchasing power of the Indian subcontinent increasing, but their participation in electronic commerce is growing too. Almost every individual has a mobile phone and the only impediment in the path of bringing them into the fold of e-commerce was the language barrier. E-Banking Applications Further, with the need for credit cards having been removed, and with the introduction of e-banking, Paytm, Bheem, EzPay and other banking applications, people from all walks of life and all socio-economic strata now have access to the market. Market Penetration Internet giants, conglomerates and e-commerce companies understand the need to reach ...

  Indian Language Relevance in the Translation Industry Indian Language Relevance in the Translation Industry With the advent of the internet and with the growing economic relevance of the so called ‘vernacular’ language speakers in the country, there has been a two-fold increase in the importance of local languages. Growth of E-Commerce Not only is the purchasing power of the Indian subcontinent increasing, but their participation in electronic commerce is growing too. Almost every individual has a mobile phone and the only impediment in the path of bringing them into the fold of e-commerce was the language barrier. E-Banking Applications Further, with the need for credit cards having been removed, and with the introduction of e-banking, Paytm, Bheem, EzPay and other banking applications, people from all walks of life and all socio-economic strata now have access to the market. Market Penetration Internet giants, conglomerates and e-commerce companies understand the need to reach ...

  Localization Begins at Design Stage Localization Begins at Design Stage What developers can do to facilitate localization. Localization can be factored into the design stage. While creating an application, website or e-learning module, developers can keep certain localization points in mind to make the localization process simpler , more efficient, and cost effective. Use Unicode-compliant Fonts Many languages have fonts that are not compatible with Unicode platforms. In the past, several developers have had to re-do their work because of this issue. The right font has to be identified AHEAD of the translation process and this must be specified and communicated to the translators at the start of the project. This issue is being resolved rapidly by making most fonts Unicode-compliant, but this should be verified to avoid rework and wastage. Provide for Text Expansion Developers must bear in mind that text size varies from language to language. For example, something said in Englis...

  Language Decoded: Die Sprachphilosophie – Language Philosophie Language Decoded: Die Sprachphilosophie – Language Philosophie This study of language philosophy and metalanguage is in German language. Die Sprachphilosophie schließt diejenigen Überlegungen ein, die das Wesen der Sprache erforschen. Das Wichtigste bei der Sprachphilosophie ist die Abkehr von dem Stand der rein linguistischen Vorgehensweisen, wie etwa der rationalistischen oder der empirischen, zur Annahme der Sprechhandlungen als die grundlegendste Einheit der sprachlichen Untersuchung. „Die Grundeinheit der sprachlichen Kommunikation is nicht, wie allgemein angenommen wurde, das Symbol, Wort oder Satzzeichen, sondern die Produktion oder Hervorbringung des Symbols oder Wortes oder Satzes im Vollzug des Sprechaktes. […] Die Produktion eines Satzzeichens unter bestimmten Bedingungen stellt einen Sprechakt dar, und Sprechakte sind die grundlegenden, kleinsten Einheiten der Sprachlichen Kommunikation.“ [1] Die Spra...

  Why the Translation Industry is Growing Why the Translation Industry is Growing The translation industry has grown manifold in India. There is an influx of back end and knowledge processing work being diverted to India. What are the main reasons for the spurt in such activity? Several factors have led to the influx of international work and therefore the growth of the translation industry in India. Surprisingly it is not the local language translation but that in world languages that is finding a high demand among agencies in India. The internet revolution was ushered in the age of telecommuting and freelancing. It first created the possibility of diverting desk top work and service oriented work to countries that had cheaper and yet educated and trained labour. What better destination than India, where the middle class had access to English language education and who got connected to the world economy via the internet. As a result of the internet revolution, outsourcing of share...