The Third Wave and Its Impact on Translation Business

 

The Third Wave and Its Impact on Translation Business

January 18 2022, Bangalore.

The Covid Pandemic is taking centerstage in the global issues today. For the last three years in fact. This time with the omicron variant and the tsunami of a wave of cases.

The impact has been tremendous and different compared to the first wave. Whereas online work from home increased and there was more to be done in the first wave, the third wave is seeing complacency and fearlessness. Most businesses were propelled by the need of the time and demand and opportunities created by the new challenges. Medicines needed to be created. Vaccines had to be created. People had to be protected. A new supply chain was to be created. The entire economy needed an overhaul in the face of doomsday predictions.

The second wave of course came, although people had braced themselves for it.

The third wave comes with nothing new to be done, templates already created, people knowing they are safe, and the holiday season may be extended.

The laxity in the attitude of people is heartening on the one hand. Human civilization has reached a level of self-sufficiency. It has learned to adapt, garnered technology and knowledge to mitigate the impact of the pandemic. It is a stupendous achievement and a milestone in human history and evolution. Humanity is now resting on its laurels, and rightfully so, without letting its guard down. We have done what needed to be done and what is humanly possible. And now we are letting nature take its course, in a regulated, prepared and controlled fashion.

Industry, especially the translation industry, may suffer a few months. The third wave may usher a phase of rest and quiet. Translation business seems badly hit this quarter. Revenue seems down in the last quarter of 2021 and the prognosis for the first quarter of 2022 does not seem too good either.